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Choice of Foreign Market
The objective is to identify those countries that import your type of product... Read more

It makes good
sense to focus the bulk of one's research efforts on specific foreign markets - the ones that the company will try to enter first.

Most exporters in the world usually focus their attention on the United States - because of its size and wealth.

The exporter's products may find easier acceptance in neighboring countries, particularly those that use the same language and enjoy a similar culture or history.

One technique that some exporters use to identify potential target countries, is to analyze the most recent import statistics of various countries.

A prudent course of action is to undertake export research to acquire information and make intelligent decisions, the directions to go and avoid costly mistakes further down the road.

Initially, export research can be conducted locally - information can be collected from government agencies, banks, newspapers, journals or through the Internet.

Marketing Strategies for the Exporter will be required for more detailed information on competition, pricing, distribution, product use, etc., a more specific study have to be carried out in the foreign country.


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International Export Guide Manual eBook

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